OTT services have grown rapidly in popularity over the past few years.
Today, we live in an era where movies, dramas, and entertainment shows can be enjoyed easily at home website or on the go.
With subscription costs climbing and additional payments required,
attention is shifting toward free streaming platforms.
This post explores the growth of OTT and the reasons free streaming is gaining attention.
How did OTT services begin?
OTT started as an internet-based alternative to traditional broadcasting.
As content became available through portable devices,
OTT became a mainstream choice.
Especially as people spent more time at home during COVID-19,
OTT usage increased dramatically.
Pros and cons of OTT usage
OTT allows users to watch what they prefer on demand.
Platforms like Netflix, Wavve, and TVING continuously release diverse content.
There are also some limitations.
Growing costs create frustration for users.
Subscription cancellations are also increasing.
What is ad-supported streaming?
Free platforms allow viewing in return for advertisements.
Content becomes accessible without subscription fees.
Ad-based streaming models are expanding.
It balances cost savings and profitability.
Why ad-based platforms are rising
FAST represents a growing streaming movement.
Demand for cost-free viewing increased after COVID.
New ad-supported services are expanding globally.
A wide content range boosts usage.
In conclusion
Cost pressure drives users toward free platforms.
Exploring options helps match personal needs.
We can expect streaming services to become even more diverse and accessible.